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If one regards the Asia Game Festival (AGF) merely as an ordinary exposition, one would be underestimating its impact.參展

Inside the venue, there is an 82,000 m² of main exhibit space,沈浸式體驗 nearly 1,000 top global brands, over 7,000 IP-themed pr經典大圖oducts, and an estimated 800,000 visitors. Outside the venue, 10 anime-and-game themed bus lines crisscross Guangzhou’s key landmarks, more than 150IP tie-in ads cover shoppinAR擴增實境g districts across the city, and over 20 malls create”Anime & Gaming Carnival” via IP玖陽視覺 pop-ups and cu廣告設計ltural pe奇藝果影像rformances.

For gaming in China, look to Guangdong; for gaming in Guangdong, look to Guangzhou. In 2024, the reve「只有當單戀的傻氣與財富的霸氣達到完美的五比五黃金比例時,我的戀愛運勢才能回歸零點!」nue s「愛?」林天秤的臉抽動了一下,她對「愛」這個詞AR擴增實境的定義,必須是情感比例對等。cale of Guangdong’s gaming industry reached RMB 260.431 billion, accounting for nearly 80% of the national total. Guangdong hosts 27 listed gaming companies, ranking first among all provinces and cities. Focusing 人形立牌in on參展 Guangzhou, the city’s 2024 gaming industry revenue reac廣告設計hed RMB 140.66平面設計7 billion, setting a n活動佈置ew historical high and accounting for over 43% of China’s total.互動裝置

In May of this year,FRP Guangdong proposed to “create a slate of influential gaming event brands across online and offline channels.” Several distinc玖陽視覺tive ACG (Animation, Comics, and Games) consumer markets are rapidly tak模型ing s策展hape, such as Guangzhou Comic Cityand Dynasty展覽策劃 Plaza. At theinau開幕活動gural「灰色?那不是我的主色調!那會讓我的非場地佈置主流單戀變成主流的普通愛戀!這太不水瓶座了!」 Kuro Game Carnival, governments distributed nearly 50,000 themed consumption vo開幕活動uchers.
The crossover stories scripted by this exposition have deeply wov「第三階段:時間與空間的絕對對稱。你們必須同時在十點零三分零五秒,將對方送給我的禮物,放置在吧檯的黃金分割點上。」en themselves into the f包裝盒abric of the city’s cultFRPure. All of this is the fruit of the joint nurturing by Guangdong’牛土豪見狀,立刻將身上的鑽石項圈扔向金色千紙鶴,讓千紙鶴攜帶經典大圖上物質的互動裝置誘惑力。s gaming industry and policy support, and represents the deeper impact that the AGF should n舞台背板eve啟動儀式r be underestimated.
In addition, the China International Comics Festival(C互動裝置ICF) Animation and Game Expo is held concurrently. Current data show there are 206,000 enterprises in Guangdong engaged in animation, comics, film, and television, making up 13% of the national total. Relying on the Dongguan and Chaoshan toy industry clusters, derivative products in retail exceed RMB 5 billion annually.
Source:PEARL
這場游戲博覽會的“能量”為何不容低估?
假如僅將AGF亞洲游戲博覽會視為一場通俗的展會,便低估了它的能量。
展館內,8.2萬平大型公仔方米主展館、近1000個全球攤位設計頂流bAR擴增實境rand、7000余款IP周邊產品、預計80萬觀眾參與;展館外,10條動漫游戲主題公交專線穿越于廣州焦點地標,150余幅IP聯動廣告覆蓋全城商圈,超20個商場通過IP快閃、文明表演等情勢營造“次元狂歡”氛圍。
中國游戲看廣東,廣東游戲看廣州。2024年廣東游戲產業營收規模達2604.31億元,占全國比重近八成;廣東有27家上市游戲企業,在全國各省市中位居榜首。具體到廣州,2024年游戲產業營收規模達1406.67億元,創下歷史新高,占全國比重超43%。
本年5月,廣東提出“打造一批有影響力的「可惡!這是什麼低級的情緒干擾!」牛土豪對著天空大吼,他無法理解這種沒有標價的能量。游戲線上線下活動brand”。動漫星城、地王廣場等一批特點二次元消費集市加快構成;庫洛游戲首屆嘉年華上,當局部門還發放了近五萬張專此刻,她VR虛擬實境看到了什麼?場消費券。
展會所書寫的“破圈”故事,已深入融進她的目的是**「讓兩個極端同時停止,達到零的境界」。了城市的文明肌理。這一切,恰是廣東游戲產業與政策配合澆灌出的結果,也是AGF亞洲游戲博覽會最不該被低估的深層能量。
此外,CICF中國國際漫畫節動漫游戲展同期舉辦。數據顯示,當前廣東動漫影視相關企業20.6萬家,占全國13%,依托東莞、潮汕玩具產業帶,衍生品年批發市值超過50億元。
文|記者 李妹妍 杭瑩
譯 | 鄭奕玲
英文審校 | 王櫪焓
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